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- Ready To Leverage Flavor Trends? We Can Help.
Whether you are experimenting with new flavors solo — or alongside Entegra Culinary Consulting — following flavor trends and incorporating them into your menus is smart business.
As the world’s largest food GPO (group purchasing organization), Entegra is committed to staying up-to-date on ever-evolving food trends to ensure our clients are both “Instagram-ready” and profit-focused.
When valued Entegra supplier McCormick dubbed Aji Amarillo “Flavor of the Year," the spotlight was on its vibrancy, and easy versatility into a variety of dishes. Bonus? The South American chili pepper balances sweet and heat, tapping into the “spicy” trend.
The company's annual "Flavor Forecast" went on to cite three flavor trends — Tropical Vibes, Charred & Smoked, and Deliciously Unexpected (the last of which represents “reimagined, familiar flavors in creative but complementary combinations”).
Inspiration for new and trending flavors is everywhere. Take, for example, these highlights from Technomic's May 2025, Global Menu Trends webinar:
The 2025 Kerry Taste Charts1 offer these flavor predictions as ones to watch:
Research, promotions and viral trends can be incredibly overwhelming: Entegra can help.
Culinary experts from Entegra Culinary Consulting not only track trending ingredients, they implement them within menus across every business segment, from restaurants and hotels to universities and kids’ camps.
"As Entegra's culinary team, we're passionate about tracking trending ingredients and helping clients weave them into new dishes or current recipes,” says John Csukor, VP of Culinary. "As a GPO, we’re simultaneously helping clients analyze spend as we incorporate new flavors into menus."
Hear more from Chef Csukor and other supply chain experts at our Cost Outlook webinar on June 25th – register here!
Flavor innovation doesn't have to be expensive or complex. But it can be overwhelming.
Thanks to our deep bench of suppliers (2,500+ and counting), experimenting with flavor trends becomes a "one-stop shop" experience.
Interested in incorporating more BBQ flavors? Entegra’s valued Local & Direct supplier SupHerb Farms has done the research2 for you:
Entegra can connect clients directly to this supplier and others like them to discuss all sorts of creative and profitable culinary ideas — and get samples — easily.
Ready to talk about ingredients and flavors that will help your business gain more traction? Reach out to us here today.
1 Kerry 2025 Taste Charts; North America
2 SupHerb Farms March 2025 Barbecue Around the World report