How Accor leverages a group purchasing organization for success

Two senior procurement leaders from hotel management titan Accor share why the best hospitality procurement services commit to business success—and then deliver on that promise.

^{At Entegra’s Connect23, Denis Klurfeld, SVP Procurement, Luxury & Lifestyle and Christopher Mummery, Director of Customer Care & Regional Procurement Center of Excellence, sat down with Tracey Ranallo, Entegra VP of Business Performance and Supply Growth/Supplier Engagement to discuss their companies’ winning partnership.}

Collaboration and customization are important GPO must-haves

To kick off the conversation, both executives share how they see Entegra as an extension of Accor’s team.

“It’s been an incredibly collaborative relationship that started well before the program was implemented,” said Chris Mummery. “Every facet of the Entegra organization has really shown up with passion and tenacity,” he continued, citing everything from data analytics and order guides to working with hotel leadership to bring on new local and regional suppliers.

Klurfeld echoed Mummery’s sentiments, mentioning the “flexibility of the team and the willingness to roll up their sleeves,” citing the “unique, custom solutions” Entegra regularly creates to meet any challenge.

“Entegra really brings very detailed, solution-oriented expertise that enables our hotels to essentially meet its goals and objectives and to deliver on our guest promise,” said Klurfeld.

From the bespoke to the basic, Entegra’s hospitality procurement services delivers

Like many luxury brands, Accor hotels require unique, specialty-centric solutions for guests. Clearly, they also need cost-competitive basics. Entegra provides both.

“Whether it’s a specialized protein purveyor or a company that can develop unique offerings for our guests, they really work practically with us,” he added, including the ability to create custom contracts with existing suppliers.

“The partnership helps us focus on what matters most, which is focusing on our guests and delivering on our guest experience,” said Klurfeld noting that the leverage provided via Entegra “generates business results.”

Sustainability & Best-in-Class Analytics

When asked for the one Entegra benefit that rises to the top, the Accor team cited sustainability and analytics.

Given the high standards and demanding thresholds Accor sets for meeting its sustainability goals, Klurfeld lauded Entegra’s active listening: Key sustainability components were built in from the start of the relationship — think product diversity and carbon reduction.

Mummery also extolled Entegra’s best-in-class analytics, saying they “empower” his team when strategizing sustainability, noting carbon and food reduction as critical factors.

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