Boosting Menu Value in a Time of Rising Prices

With menu prices on the rise, restaurants must find new ways to offer value beyond just the food. Here are a few strategies to ensure customers feel their meals are worth the spend.

Combo and Value Meals

One of the simplest ways to add value is by offering combo or value meals. Bundling items like sides, drinks, and main courses gives customers the impression of a deal, making them feel like they're getting more for their money. This strategy works well in quick-service and fast-casual settings where affordability is key.

Customizable Options

Offering customizable meals, such as build-your-own bowls or pizzas, is another way to enhance value. This allows customers to tailor their meals to personal tastes or dietary needs, such as gluten-free or keto-friendly options. Customization provides flexibility and ensures diners get exactly what they want.

Check out our "Building a better menu" paper.

Allergen- and Dietary-Conscious Items

Clear labeling of allergen-friendly and diet-specific items can help attract customers with specific dietary needs. Gluten-free, vegan, and low-carb options are increasingly important to today’s health-conscious consumers. This approach builds trust and loyalty by making the menu accessible to everyone.

Exceptional Service

Beyond the food, great service can enhance the overall dining experience. Friendly staff, quick service, and personalized attention can make customers feel their meal was worth the price. In fast-casual settings, speed without compromising quality is crucial.

Memorable Experiences

Creating unique dining experiences—through ambiance, live cooking stations, or themed events—can also add value. Customers are often willing to pay more for a memorable experience beyond just the food.

How Entegra Can Help

In the face of rising menu prices, operators can benefit greatly from the support of a Group Purchasing Organization (GPO). By leveraging Entegra’s collective buying power, restaurants can access high-quality ingredients and supplies at reduced costs, helping to maintain profitability without sacrificing the customer experience. Entegra also assists in securing affordable, customizable options and dietary-conscious products, ensuring that restaurants cater to a diverse range of preferences and needs.

Moreover, Entegra can streamline vendor relationships and procurement processes, freeing up operators to focus on delivering exceptional service and memorable dining experiences. With Entegra’s support, operators can continue to add value, enhance customer satisfaction, and maintain a competitive edge, even as costs rise. 

Check out you can improve operational efficiency with our guide.